The inverted word of our brand at the front is to illustrate that no matter how people twist and turn stories, the truth is still there, showcasing their true colours. The inversion comes from the idea when our designer seen an ambulance on the road with such effect of wording.
The Japanese word at the back is the translation of the meaning of our brand, where we put a little bit of touch from the land of the sun to cultivate the spirit from this nation’s non-disputable reputation for being polite.
This as a whole, brings the whole package of joy, amusement and dopeness all to your doorstep. Wearing on the streets would be a breeze!
The Khaki colour has been used by military troops around the world for the purpose of camouflaging. It was being labelled as the colour of this pandemic recently. We believed that the recent COVID-19 outbreak is a gift by God being camouflaged as such. Undeniably, this global virus has brought us lots of negative emotions and incidents such as fear and anxiety but we slowly realised that we treasure our lives more and started to love our world passionately. All of us had our lifestyles changed and we willingly accepted the new norm. After such hassle, we still believed that the world is beautiful and peaceful at the same time. Just like Hippo, she may not be the most beautifully-crafted creature on planet Earth but certainly, her will to live is stronger than anyone else. All of us are unique in our own ways, which in itself, is a gift from God.
Shop the collection here!