The word Hypo was substituted with Hippo to convey messages our brand wants you to know. This beast is called IGNATIUS® which means the “fiery” one. We want you to also be as passionate as this beast in defending your territory, like defending your dreams.
So why Hippo?
Hippo is sacred in both Egyptian and African traditions, being the symbol of power, strength, and expression. Although Hippo was often being overlooked by many, she is an illustration of how to love and accept our big yet amazing selves. She's here to remind us of our birthright for greatness. This beast is defensive about her dreams and emotions, just like us, conveying messages to the community on believing in our own dreams, goals and ambitions, not being a tartuffe, faking a life for others.
We are who we are, the Hippocrate® Clothing Team.
Encapsulating the urbane lifestyle by providing urbanwears that lasts long as an impression to people as each piece of clothing from us, has a story to tell.
Remember, fake all you can as your five senses would always be the same.